Typography Task 1: Exercises
09/24/2024 - 10/29/2024 (Week 1 - Week 6)
ZHANG TIANYAO(0376838)
Bachelor of Design (Honours) in Creative Media / Taylor's University
Task1
LIST
1. Lectures
2. Instructions
3.Task 1 : Exercises
4. Feedback
5. Reflections
6. Further Reading
LECTURES
Week 1:
Typo_0_Introduction
Typography is the work of typesetters, compositors, typographers, graphic. designers, art directors, manga artists, comic book artists, graffiti artists, and now—anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution—from clerical workers and newsletter writers to anyone self-publishing materials. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of previously unrelated designers and lay users, and David Jury, head of graphic design at Colchester Institute in England, states that "typography is now something everybody does." Source: wikipedia.com
I learned about Typography refers to the arrangement and design of text, images, and other elements on a page, with the aim of enhancing readability, aesthetics, and conveying emotions or information. Correct typography not only involves the selection of fonts but also includes line spacing, letter spacing, alignment, paragraph distribution, and the use of white space. Proper typography can make reading easier, clarify information, and guide the reader’s visual flow.
Week 2:
Typo_1_Development
I learned about the Romans were very skilled at using stone carvings, inscriptions, and handwriting to convey information. They invented and perfected the Latin alphabet system, and these letters were widely used in inscriptions on stone, architecture, and legal documents. Roman typography not only reflected the beauty of the letters but also had a strong functional purpose, making information transmission clearer.
At the same time, the Romans pursued symmetry and consistency in their carvings and writing, which laid the foundation for the development of Western typography in later times.
Week 3:
Typo_2_Basic
Terminal The self-contained finish of a stroke without a serif. This is something of a catch-all term. Terminals may be flat ('T' above),
flared, acute, ('t' above), grave, concave, convex, or rounded as a ball or a teardrop (see finial).
Ornaments Used as flourishes in invitations or certificates. They usually are provided as a font in a larger typeface family. Only a fewd traditional or classical typefaces contain ornamental fonts as part of the entire typeface family (Adobe Caslon Pro).
I learned about People would sometimes use patterns or symbols to replace the shapes of letters.
Week 4:
Fig 3.1
Typo_3_Text_P1
Call me Islmacl. Some years ago- never mind how long precisely- having little or no money in my purse, and nothing particular to interest me on shore, I thought I would sail about a little and see the watery part of the world. It is a way I have of lriving off the spleen and regulating the circula- tion. Whenever I find myself growing grim about the mouth: whenever it is a damp, drizzly Novem- ber in my soul: whenever I find myself involuntar- ily pausing before coffin warehouses, and bringing up the rear of every funeral I meet; and especially whenever my hypos get such an upper hand of'me. chat it requires a strong moral principle to prevent Ae froua deliberately stepping into the street. and methos cally knocking people's hats off- then.
Call me Ishmael. Some years ago- never mind how long precisely- having lictle or no money.in my purse, and nothing particular co interest me on shore, I thought I would sail abouc a litcle and see the watery part of the world. It is a way I have of driving off the spleen and regulating the circulation. Whenever I find myself growing grim abouc the mouth; whenever it is a damp, drizzly November in my soul; whenever I find myself involuntarily pausing before coffin warehouses, and bringing up the rear of every funeral I meet; and especially whenever my hypos get such an upper hand of me, chac ic requires a strong moral principle to prevent me from deliberately stepping into the street, and methodically knocking people's hats off- chen.
I learned how to create a new font and how to use illustration.
Typo_4_Text_Part 2
The example here displays the standard indentation. Typically here the indent is the same size of the line spacing or the same as the point size of your text.
Week 5:
The complexity of each individual letterform is neatly demonstrated by examining the lowercase 'a' of two seemingly similar sans-serif typefaces—Helvetica and Univers. A comparison of how the stems of the letterforms finish and how the bowls meet the stems quickly reveals the palpable difference in character between the two.
As you already know, the x-height generally describe the size of the lowercase letterforms. However, you should keep in mind that curved strokes, such as in 's', must rise above the median (or sink below the baseline) in order to appear to be the same size as the vertical and horizontal strokes they adjoin.
Just as important as recognizing specific letterforms is developing a sensitivity to the counterform (or counter)—the space describes, and often contained, by the strokes of the form. When letters are joined to form words, the counterform includes the spaces between them.
The latter is particularly and important concept when working with letterforms like lowercase 'r' that have no counters per se. How well you handle the counters when you set type determines how well words hang together—in other words, how easily we can read what's been set.
One of the most rewarding way to understand the form and counter of a letter is to examine them in close detail. The examinations also
provide a good feel for how the balance between form and counter is achieved and a palpable sense of letterform's unique characteristics. It also gives you a glimpse into the process of letter-making.
Typography: Letters / Contrast
The basic principles of Graphic Design apply directly to typography. The following are some examples of contrast-the most poweful dynamic in design-as applied to type, based on a format devised by Rudi Ruegg.
The simple contrasts produces numerous variations: small+organic/large+machined; small+dark/ large light...
INSTRUCTIONS
Task 1: Exercises -Type Expression
Ms. Vitiyaa taught us how to use layout and beautify fonts, and then gave us four words to create new fonts. After completing the task, she also explained and revised our work. I learned a lot from this class, such as how to correctly use the meaning of words to create fonts that fit the scene.
Task 1:Exercises 2-Formatting Text
FEEDBACK
Week 1
Specific Feedback: I missed the class, because I did not arrived Malaysia.
General Feedback:
Week 2
Specific Feedback: This week, I learned how to create a new font using limited materials and resources. During the class, the teacher helped us select four words for modification: “fish,” “chop,” “shake,” and “jump.”
General Feedback: I prefer the word “shake” from the four options because my personality is lively and energetic.
Week 3
Specific Feedback: General Feedback: I had a very enjoyable week in class this week because Ms. Vitiyaa reviewed and gave feedback on the four typefaces we designed, which was very helpful to me. Although my first design task didn't go smoothly, I think I'm starting to make progress. At the end of class, Ms. Vitiyaa assigned us a task to watch a YouTube video about expressing words through typography for next week's digital design task. I'm sure we'll have a smoother start next week.
General Feedback: Using the meaning of words appropriately will make the typography look more cohesive.
Week 4
Specific Feedback: In this lesson, Ms. Vitiyaa taught us that font design isn’t about giving letters arms, legs, or other features. It’s about creating a completely new font with its own characteristics and ideas. Letters are just letters, not some kind of living being. You can design letters based on the meaning of the word, but you must not lose the original form of the letter.
General Feedback: Font design is about the shape and state of the letters, rather than making them grow hands and feet.
Week 5
Specific Feedback: This lesson, Ms. Vitiyaa explained again how to write blogs and arrange typography. Through her explanation, I am gradually understanding how to do both.
General Feedback: Correctly filling out and personalizing a blog.
REFLECTIONS
Experience:
In these past weeks, I have learned that when doing typography design, we need to clearly identify our own design weaknesses and use divergent thinking to explore ways to improve our mindset.
Observations:
I have observed that many excellent typography designs are simple yet elegant, exuding sophistication. This has helped me realize that typography is different from what I initially thought—it’s not about being overly complex, but rather about achieving simplicity and elegance.
Findings:
I discovered that all typography is based on one word: “neatness.” As a result, I started aligning my work with the idea of “neatness.” Gradually, I uncovered the immense charm that typography design offers.
FUTHER READING
Fig 8.1
This is an extraordinary book that imparts advanced typographic techniques and refinement. There are numerous exceptional introductory books on typography, as well as several outstanding expert references, but Typography Essentials is particularly beneficial for individuals who already possess a fundamental understanding and aspire to delve deeper into the subject matter. Advanced students or professional designers seeking to expand and enhance their typographic sensibilities would undoubtedly derive immense value from this text. Ina Saltz adeptly imparts this sensibility through an abundance of contemporary design examples; the content is impeccably organized and exquisitely presented. While the book can be approached linearly, it is structured around design concepts, allowing for convenient random access when needed. In essence, it serves as an invaluable source of inspiration within any design studio.
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