Typography Final Compilation & Reflection
09/24/2024 - 10/29/2024 (Week 14)
ZHANG TIANYAO(0376838)
Bachelor of Design (Honours) in Creative Media / Taylor's University
Final
LIST
1. Lectures
2. Instructions
3.Task 1 : Exercises
4. Feedback
5. Reflections
6. Further Reading
Typography Task 1: Exercises
Fig 1.1 Typography design (30/09/2024)
Fig 1.2 Typography design(PDF) (30/09/2024)
Fig 1.3 Font animation (8/10/2024)
Final
Fig 1.4 Final version of font typography design (without grid) (29/10/2024)
Fig 1.5 Final version of font typography design (without grid)(PDF) (29/10/2024)
Fig 1.6 Final version of font typography design (with grid) (29/10/2024)
Fig 1.7 Final version of font typography design (with grid)(PDF) (29/10/2024)
HEAD
Font/s: Univers LT Std Black Extended (Headline)/ Univers LT Std Bold (Byline)
Type Size/s: 58pt , 90pt (Headline)/ 10pt (Byline)
Leading: 108pt (Headline)/ 12pt (Byline)
Paragraph spacing: -
BODY
Font/s: Univers LT Std Roman
Type Size/s: 8pt
Leading: 10.5pt
Paragraph spacing: 10.5pt
Characters per line: 49
Alignment: Justify with the last line aligned left
Margins: 12.7 mm top, 12.7 mm left + 12.7 mm right + 12.7 mm bottom
Columns: 5
Gutter: 4.223 mm
Typography Task 2: Typographic Exploration & Communication
Fig 2.4 Gridded (PDF) (10/11/2024)
Fig 2.5 Correct format without a grid (10/11/2024)
Fig 2.6 Meshfree (PDF) (10/11/2024)
HEAD
Font/s: Univers LT Std Bold (a)/ Futura Extra Bold Condensed (<0DE)/ Futura Bold Condensed (T0 BU1LD 0N AND L1VE BY)/ Gill Sans Std Italic (Headline)
Leading: -
Type Size/s: 288pt (a)/ 119pt (<0DE)/ 83pt (T0 BU1LD 0N AND L1VE BY)/ 10pt (Headline)
Leading: -
Paragraph spacing: -
BODY
Font/s: Gill Sans Std Regular (Body Text)/ Gill Sans Std Bold Italic (Heading)
Type Size/s: 9pt (Body Text)/ 12pt (Heading)
Leading: 11.5pt (Body Text)/ 13.5pt (Heading)
Paragraph spacing: 11.5pt
Characters per-line: 60
Alignment: Justify with last line aligned left
Margins: 12.7 mm top, 12.7 mm left + 12.7 mm right + 12.7 mm bottom
Columns: 4
Gutter: 4.223 mm
Typography Task 3: Type Design and Communication
Font Download link：
Fig 3.1 final
Fig 3.2 final (PDF)
Fig .3 poster
Fig .3 poster (PDF)
- Ascender:736 pt
- Cap Height: 613 pt
- X-height: 453 pt
- Descender: -222 pt
Task 1
Task 2
Task 3
REFLECTION
Experience:
After 14 weeks of learning, I have gained a fresh perspective on font design and typography, as well as valuable experience. This period of study has taught me that design is not just about aesthetic form, but also about the integration of function and art.
In font design, I have learned how to go through the complete creative process, from conceptualization to final product. By selecting keywords, studying the characteristics of typefaces, and refining them into distinctive fonts, I have come to realize that fonts are not merely a form of text, but also carriers of emotion and meaning. For example, through design, I can convey a sense of “vitality” or “steadiness,” while still maintaining readability and functionality. Especially when working with limited resources, creatively using materials and tools has taught me how to design in a simple yet effective way.
In typography, my understanding has deepened. From basic alignment and grid systems to complex layering and layout structures, I have gradually mastered how to balance the visual appeal of text with clear communication. In practice, I have come to realize that the essence of typography is building a connection between the content and the reader. Good typography can guide the reader’s eye while highlighting key information. By continually adjusting font sizes, letter spacing, line spacing, and paragraph structure, I have improved the overall beauty and logic of my layouts.
Looking back on the entire learning process, the biggest takeaway is the “less is more” design principle. Our instructor often reminded us that the goal of design is to effectively convey information, not to pile on decoration. Whether in font design or typography, simplicity and logical design are more likely to resonate with people. Additionally, discussions and feedback from the instructor and peers have helped me view my work from different perspectives, allowing me to make more refined adjustments.
In summary, this experience has not only improved my technical skills but also deepened my understanding of the core value of design.
Observations:
After 14 weeks of learning and practice, I have gained a deeper understanding and insight into font design and typography. Throughout this learning process, I have observed several key changes and outcomes:
First, in font design, I began to pay more attention to the emotional expression and personality of the fonts. From the initial basic studies to the current practical application, I realized that fonts are not just visual symbols; they carry information while also conveying emotion and atmosphere. By studying and creating different font styles, I can better combine the meaning of the text with its visual form, achieving more expressive and functional font designs.
In typography, I gradually mastered how to use layout and structure to guide the reader’s visual flow. I observed that good typography design can effectively enhance the reading experience, making information transfer clearer and more organized. In practice, I learned how to balance readability with aesthetic appeal by adjusting font size, letter spacing, line spacing, and paragraph layout, making the design both visually attractive and able to clearly convey information. Additionally, the use of contrast and layering in typography made me realize that the combination of different fonts and elements can create rich visual effects, enhancing the expressiveness of the work.
Through these observations and practices, I also discovered that simplicity and logic in font design and typography are essential. Throughout the learning process, I gradually moved away from over-decoration and began to focus on how to improve the efficiency of content delivery through simple design. With thoughtful typography and font design, I can more precisely express the theme and emotions of the work, rather than relying on excessive visual complexity.
Overall, the 14-week learning journey has not only significantly improved my technical skills but also changed my
Findings:
After 14 weeks of studying font design and typography, I have made significant progress in both my design thinking and technical skills, as well as some important discoveries. During this time, I not only mastered basic design techniques but also began to understand the deeper principles behind design.
First, in font design, I realized that fonts are not just tools for expressing text; they are important vehicles for conveying emotion and personality. Through studying and creating different font styles, I came to understand that good font design can convey character and emotion through subtle details. For example, bold lines or delicate curves can communicate different atmospheres, while the structure and proportions of the font determine its readability and functionality. Through this process, I learned how to design unique fonts using limited resources and materials, achieving both visual appeal and practicality.
In typography, I deeply understood that the core of typography design lies in clear communication and visual guidance. Through learning and applying basic layout principles, I discovered that good typography is not just about neatly arranging text; it’s about guiding the reader’s eye through thoughtful layout and element combinations, helping them better understand the information. I gradually learned how to use contrast, hierarchy, spacing, and rhythm to enhance the visual impact of the layout while maintaining readability. I also realized that simplicity and precision in typography are crucial for improving the efficiency of information delivery.
The most important discovery is that font design and typography are not just about piling up techniques; they are tools for transmitting information and emotions. Design should not only focus on visual impact but should also strike a balance between form and function. Over the course of these 14 weeks, I gradually moved away from the mindset of “over-design” and began to focus on how to improve communication through simple and effective design. Ultimately, I realized that typography and font design are a language that helps us communicate more clearly and effectively with the audience.
Through this learning experience, I not only improved my design skills but also gained a deeper understanding of the essence of design: it is not just about artistic creation; it is a way of communicating with others. In future design practice, I will continue to apply these discoveries and explore how to perfectly combine functionality and artistry in design.
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